Kat Jenkins

CAREER JOURNEY

A creative, innovative, and strategic marketer with a strong digital sensibility and a laser focus on ROI, Kat brings new ideas and energy to Barnes Dennig’s marketing. She joined the firm in early 2020 and led Barnes Dennig’s digital transformation at a greatly accelerated pace. With in-depth experience in both agency and in-house marketing, Kat has a well-rounded perspective that enables her to find new ways to achieve results and drive brands and businesses forward. She has led agency practices for strategy, marketing, content, and research. With a lifelong love of literature and language, Kat continually seeks new ways to connect with audiences, and she excels at aligning target audience needs with organizational strengths and objectives. Her focus on creating connections that inspire interest, engagement, belief, and action drives measurable return on investment for marketing initiatives.

WHY THEY'RE SHARING THEIR EXPERTISE AT SUMMIT

Marketers who use video generate 66% more qualified leads. 73% of B2B buyers say video has influenced a purchase decision. Video is now an indispensable part of the marketing mix for accounting firms. But with limited time and budget, where do you start? With a background in broadcasting and a passion for storytelling, I’m proud that Barnes Dennig’s video strategy has produced 125+ videos and 1.5 million video views in the last 2 years, and I’m excited to share what we’ve learned along the way.

WHEN THEY'RE NOT WORKING YOU CAN FIND THEM...

A passionate, award-winning gardener, Kat volunteers for RAPTOR Inc. and as a Cornell University citizen scientist. She and her husband have 3 adult sons and more cats than strictly necessary.