In the competitive and rapidly changing environment for accounting and advisory services, differentiation comes down to expertise and relationships. Industry specialization is the key to new client acquisition, existing client growth, talent development, and reputation building. Building and promoting a comprehensive industry offering takes industrial strength marketing. This session will provide practical tips on identifying niche opportunities and creating the internal infrastructure necessary to create your industry marketing platform. Learn how to position your teams as sector thought leaders, enhance client engagement, measure progress, and communicate successes to activate team members and build momentum.