Search Engine Optimization is more than a buzzword—it's a robust, evolving creature going beyond adding keywords to your website and expecting Google rankings. It's about understanding the user, how they intercept content, and anticipating their needs. What they're searching for and what they need are vital pieces of the customer journey that can inform your SEO strategy. Learn how to go beyond keyword stuffing and structure your content so that users and search engines find it valuable. From concept conception and keyword research to page layouts and customer journey, learn how adding an SEO strategy can boost website views, leads, and conversions.