Get ahead of the curve and become your firm's champion for AI (artificial intelligence) adoption. This session will provide attendees with an understanding of where to start and how to implement an AI-powered marketing strategy. Learn about artificial intelligence and explore key areas to apply AI in accounting firm marketing, such as content marketing, SEO, advertising, and analytics. You will leave this session able to assess and prioritize your use cases and equipped with the knowledge to develop a roadmap to accelerate the adoption of AI at your firm.