A recent survey found that Client Advisory Services (CAS) is the fastest-growing segment of the accounting industry. Marrying technology with advisory services, CAS presents a new set of challenges and opportunities to accounting firm marketers: how to avoid commoditization by expanding the value proposition beyond bookkeeping; supporting internal education to encourage buy-in and cross-selling; deepening your industry vertical positioning to attract right-fit clients and driving retention through a value-added client experience. Whether your CAS practice is still developing, or your firm is leading the way, you'll take away tips and insights to help drive success in this exciting growth area.