Not every firm has a designated growth leader. Whether or not your firm has this position, as a marketing or business development professional, you can and should have a role in building a firm culture where everyone contributes to your organization's growth and success. As today's competitive landscape and market conditions evolve, firms must find creative ways to generate new business. Join your AAM peers for an interactive conversation and learn about different approaches to integrating firm-wide business development in firms of various types and sizes. Get ready for some great storytelling!