Pricing is one of the 4 Ps of marketing, yet few CPA marketers influence how their firms price. Let's change that! Getting a great price comes down to positioning—right up your alley. CPA thought leader Michelle Golden provides a roadmap for marketers to introduce new concepts without needing buy-in for a big initiative. Picture pricing outcomes that the firm's work facilitates. Picture more buyers selecting multiple services. End order-taking and silo selling. This session* clarifies how to elevate the firm's value proposition, confidently describe your recommendations for doing so, and imparts proven techniques to improve client experience.

*Due to the speaker's copyright - we cannot provide the video of this session.