From research to strategy to attracting and retaining talent, today’s marketing teams hold increasingly significant roles at their firms. Expanding responsibilities demand increased consideration when allocating accounting marketing resources. Join us for insights from the 2023/24 AAM Marketing Budget Benchmark Study. Conducted by AAM and the Hinge Research Institute, the study, now in its 6th edition, dives deeper than ever before in uncovering the latest trends and initiatives. Compare your budget to industry benchmarks, get actionable insights from the fastest-growing firms and learn how your peers implement the results.