Instructors

Nicola Flemming

Director of Marketing
Perkins & Co
 

CAREER JOURNEY

With fifteen years of marketing experience, including a decade in accounting marketing, Nicola is the Director of Marketing at Perkins & Co, Portland, Oregon's largest locally owned accounting firm. Nicola leads with a focus on collaboration and communication to direct the firm's marketing strategy, keeping Perkins relevant and thriving in a dynamic market with stiff competition. An active Association of Accounting Marketing member and current vice president for AAM's board of directors, Nicola is always on the lookout for new people to learn from and new opportunities to make her firm stand out from the crowd.

WHY THEY'RE SHARING THEIR EXPERTISE AT SUMMIT

Nicola is passionate about AAM's mission, promoting the growth and viability of accounting firms, and the power of knowledge sharing. Knowledge and tool gaps should not limit exceptional marketers and business developers from positively impacting their firms. By sharing learnings at Summit, she believes we can shift energy away from tasks that should be easy and refocus on the big challenges: how to make the most significant impact on your firm to achieve—and maintain—career satisfaction.

WHEN THEY'RE NOT WORKING YOU CAN FIND THEM...

Binging podcasts and audiobooks, attending live music events, skiing on nearby Mt. Hood, finding the best croissants in new cities, trying new gins, or at home with her cats in Portland, Oregon.

Will Casserly

Account Director
Hinge
 

CAREER JOURNEY

Will Casserly brings more than 30 years of marketing expertise working with accounting and financial services firms, both in-house, as VP of Marketing and Communications at Edelman Financial, helping develop one of the largest, most successful independent financial planning firms in the nation—and on the agency side advising on digital marketing and branding strategies. His work with corporate leadership and creative teams focuses on driving high-growth objectives while rapidly responding to industry trends and challenges.

WHY THEY'RE SHARING THEIR EXPERTISE AT SUMMIT

For more than a decade, Hinge has been researching the fastest growing and most profitable firms across multiple professional services industries—analyzing the very latest and most effective marketing and business development strategies. The summit provides the opportunity to not only share our own insights on industry trends, but to stay connected to fellow marketers and hear about the latest challenges they’re facing and how their teams are working to solve them.

WHEN THEY'RE NOT WORKING YOU CAN FIND THEM...

When he’s not making plans to remodel another room of the house, he can be found watching an episode of “Finding Your Roots”—or more likely trying to convince the Aussie to stop chasing the cats.

Course Details

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