B2B buyers are demanding more from their client experience (CX) than ever before, and data indicates our industry is slow to meet these changing expectations. To close this gap, our industry must move from selling services to partnering with clients on their outcomes. Outcomes are what clients get, not what you sell. Defining outcomes requires a different way of thinking. In this session, we examine the concept of "outside-in thinking" and uncover simple but powerful ways to clarify, simplify, and achieve your CX vision.