With demand for video content rising faster every day, you may be thinking about ways to add this critical tactic to your marketing mix—but how? What equipment do you need? What skills or outsourcing resources? How do you get talent to participate? In this session, we'll answer these questions, share lessons learned, and explore best practices and promotion strategies to drive up your video views. In less than two years, the Barnes Dennig team has produced more than 125 videos with 1.5 million views. Now we're excited to share what we've learned with you.