Carson Stevenson

Jed Morley

CAREER JOURNEY

As founder and CEO of Backstory Branding, Jed Morley helps organizations build brands that scale by getting their stories straight inside and out. Backstory’s process clarifies your purpose, articulates your value and codifies your culture. Category leaders across industries have accelerated their growth with Backstory. Examples include Aqua-Yield, BambooHR, Grow, Lucidchart and Tanner Co LLC. Outside of work, Jed enjoys spending time with family, attending live performances, exploring outdoor adventures and doing Swedish genealogy. He earned a BA in design from Brigham Young University and an MS in Integrated Marketing Communications from Northwestern University. Fun Fact: Jed curated and produced the first TEDxSaltLakeCity conference.

WHY THEY'RE SHARING THEIR EXPERTISE AT SUMMIT

Jed has valuable brand marketing lessons to share from working with various professional services firms. His experience includes working with the Chicago studio of IDEO, the global innovation and design consultancy, and Tanner Co LLC here in Salt Lake. In addition, Jed has led brand marketing engagements for a legal firm, dental practice, digital marketing agencies, business management and healthcare consultants, wealth managers, engineers and product developers.

WHEN THEY'RE NOT WORKING YOU CAN FIND THEM...

...Riding a bike, reading a book or watching a live performance.

Jen Salerno

CAREER JOURNEY

Jen Salerno spent over 20 years in various facets of the hospitality & events industry and has worked with and consulted for several major hotel brands, meeting professionals and event organizers. Today, she is the owner of JTS Connect, LLC, which provides emcee, moderation and facilitation services for live, virtual and hybrid events. She is also host of The Room Block, the podcast where hospitality and event professionals meet. Jen is passionate about the way meetings and events can positively impact the world, and is ready to connect teams or audiences with ideas that inspire action. She continues to partner with key event industry organizations such as the Professional Convention Management Association (PCMA) and volunteers as Marketing Committee co-chair with her local PCMA chapter. She is also a proud associate of conferenceemcees.com.

WHY THEY'RE SHARING THEIR EXPERTISE AT SUMMIT

Working in events and hospitality has given Jen the ability to understand the different priorities of her customers. Her innate curiosity and hospitable background enables her to skillfully converse and genuinely engage with any guest or audience in a genuine, authentic way. She strives to build a sense of community through her work and is excited to partner with organizations who want to do the same.

WHEN THEY'RE NOT WORKING YOU CAN FIND THEM...

...Spending time with her family, in the yoga studio, listening to a podcast, or at a local Toastmasters meeting.

Pete Larkin

CAREER JOURNEY

Over the last 10 years Pete Larkin has helped individuals and organizations build their brands and develop successful marketing programs that have driven 10s of millions of dollars in marketing sourced revenue, landed top positions in Gartner’s Magic Quadrants, and transformed SMBs and SMEs into industry leaders.

WHY THEY'RE SHARING THEIR EXPERTISE AT SUMMIT

Pete Larkin has created a proven thought leadership model and framework that helps marketers understand the difference between influencer marketing and thought leadership marketing and learn what needs to be done to turn a personal brand or company into an industry thought leader.

WHEN THEY'RE NOT WORKING YOU CAN FIND THEM...

...Snowboarding, playing pickleball, working on a DIY project, and spending time with family.