Julia Germeyer

CAREER JOURNEY

My early career was spent marketing for higher education and a corporate law firm before finding a home in accounting marketing. I led the marketing department for a small regional CPA firm in Pittsburgh. Throughout my six-year tenure, she helped the firm win three AAM-MAAs. In 2016, I left in-house marketing to pursue freelancing and then, a year later, full-time consulting. My agency, Seventh Gear Communications, has worked with Top 150 public accounting firms and small businesses on digital marketing, content development, and marketing strategy.

WHY THEY'RE SHARING THEIR EXPERTISE AT SUMMIT

Over the past 15 years, I have been both the in-house marketer and the external consultant. The experiences aren’t as different as you might think! It’s a two-way relationship that needs both parties to succeed. And sometimes, that means knowing when to walk away. I have experienced the ups and downs from both sides and learned how to manage expectations, stay focused on the long-term goals, and am hoping to pass along some of those lessons at Summit.

WHEN THEY'RE NOT WORKING YOU CAN FIND THEM...

Spending time with my two kids, being outside (in the warmer months!), and planning our family’s next adventure.

Korby Boswell

For the past 6 years, Korby has been the driving force behind Adams Brown’s marketing and practice growth efforts. Throughout his tenure, he’s grown from a department of one to a department of three (and counting), where the team has specialized roles to support the firm’s growth goals. His main focus is developing and implementing marketing strategy and project managing the process along the way. Career highlights include the implementation of a revenue-generating content marketing program, an AAM-MAA-winning rebrand, creation and implementation of firm-wide and segment marketing plans, and being named the AAM 2019 Rookie of the Year and 2022 Volunteer of the Year.

WHY THEY'RE SHARING THEIR EXPERTISE AT SUMMIT

Outsourcing is a game changer for marketing departments of all sizes. SEO, content creation, social media, digital advertising, graphic design and marketing leadership coaching are among the things Korby has outsourced over the years. Outsourcing to the right stakeholders gives you a competitive advantage to access expertise in specialty areas if and when you don’t need or don’t have the budget for a full-time teammate, all while enhancing agility. But that’s not to say it doesn’t come with challenges as well.

WHEN THEY'RE NOT WORKING YOU CAN FIND THEM...

...Spending time with his wife and newborn baby boy and playing pickleball.