Outline:
  • Reframing coaching: a strategic growth capability, not a soft skill 
  • The coaching mindset: Coaching vs. managing vs. mentoring 
  • Designing a scalable internal coaching model
  • The role of firm leaders 
  • From Insight to Impact: Turning coaching into measurable growth 
Learning objectives: 
  • Define coaching’s role in driving growth
  • Distinguish coaching from managing or mentoring
  • Identify key traits of effective internal coaches
  • Explore ways to embed coaching into firm culture
  • Discover steps to scale coaching beyond one-offs

Business Development Roundtable: From Marketers to Mentors: Why Accounting Professionals Must Embrace Coaching
Business Development Roundtable: From Marketers to Mentors: Why Accounting Professionals Must Embrace Coaching Recording
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