Firms aren’t talking about if they intend to grow. It’s how they are going to grow.  One look at the headlines will tell you that no two firms are alike: from hiring growth officers, to pursuing outside investment, to changing go-to-market models.

The biggest question is this: does your firm have a distinct "growth culture point of view" that is your north star? For many firms, this is an entirely new concept. For others, they may have pieces of their point of view, but not a cohesive approach.

If you’re in growth, marketing, or business development, this is an initiative you’ll need to play a role in or lead your firm through.

Join this panel of growth leaders who are on this journey. They’ll share their insights on creating a growth culture point of view, its impact on firm growth, and how you can play a leadership role.

The conversation will include:

• Defining growth culture point of view and how it impacts a firm’s success, especially right now
• Key elements necessary to create your point of view
• The collaboration of marketing, growth, and business development functions in this work
• Practical steps for firms just beginning their journey, plus strategies for experienced firms to continue evolving