Leadership Perspectives: Building a Business Development Culture

A panel of leaders from a variety of firms shared their perspectives on building a successful business development culture. Panelists include firm executives and managers, as well as your business development and marketing peers from both large and small firms. 

Topics the panel explored include:  

• What business development culture means to them, and their firm
• The effect the past year has had on their business development culture
• Best practices for building a business development culture