The New “Rules” of Business Development

Since the start of the pandemic, many of the time-tested notions of how our firms do business development went out the window. For business developers, this is an excellent opportunity to lead our firms in determining which tactics we’ll return to, discovering new things we’ll experiment with, and deciding what should be left behind.

This 60 minute session utilized an interactive format which began with a moderated panel discussion, moved the conversation to breakout rooms, then reconvened attendees to summarize their conversations and share great ideas to help you and your firm play by the new rules.

Topics included:

• Continued adoption of effective virtual business development strategies
• Evaluating the ROI of in-person selling and events
• Refinement of go-to-market strategies and business development practices
• Relationship building and engaging more intentionally and thoughtfully with buyers of our services in this new normal