When a Trend Becomes a Service and How to Market It

It’s not unusual for a partner to return from a conference with an idea for a new service, or a regulation changes that creates an opportunity almost overnight. How should an accounting marketer respond? What role should we take in advising firm leadership on which trends to jump on? How can we quickly build marketing infrastructure for a new service line and what should that infrastructure include? Don’t miss this extremely timely webinar where we’ll hear from three accounting marketers who will walk you through the holistic process ­– from idea to fully operating service line.

In this webinar you will learn how to:

• Analyze the market to determine whether a new service line makes sense
• Build the infrastructure and take the new service to market.
• Bring the practice to life and nurture its growth