How Accounting Marketers Can Navigate the Opportunity and Obstacles of ChatGPT

ChatGPT and hundreds of other generative AI tools have exploded in popularity this year introducing a new wave of disruption for accounting marketers. How should we prepare and adapt for a future dominated by these tools? Join Hinge’s Karl Feldman and Austin McNair for a discussion of specific strategies accounting marketers should consider in the wake of this artificial intelligence boom. Moreover, they'll discuss the primary risks associated with using these tools and how you can develop a roadmap for responsibly using these tools.

Presenters: 

Karl Feldman, Senior Partner at Hinge

Austin McNair, Senior Marketing Manager at Hinge