Let’s face it. Accounting marketers are in uncharted territory. The Post-COVID market is very picky, AI is turning our traditional bread & butter services into toast, and M&A is creating a lot of strange bedfellows. The market noise is deafening. How do we compete? This webinar presents an alternative marketing strategy once confined to start-ups, esoteric/cult brands, and smaller companies where authenticity, audacity, relevance, and differentiation become the lifeblood of market strategy. Challenger Brand marketing could hold the key to breakthrough positioning and capturing the hearts and minds (and wallets) of clients and prospective clients, alike.