Instructors

Christina Camara

Managing Editor
INSIDE Public Accounting

Christina Camara is a longtime AAM member and managing editor of INSIDE Public Accounting Monthly. IPA also ranks the top 500 firms in the country and produces the most comprehensive benchmarking report in the profession.

Jennifer Harrity-Cantero

Founder & Director of the Sensiba Center for Sustainability
Sensiba San Filippo LLP
 

CAREER JOURNEY

Jennifer Harrity-Cantero, SEA, brings more than 20 years of business and marketing experience to her role as the founder and leader of the Sensiba Center for Sustainability at Sensiba San Filippo, an SF Bay Area-based Top 100 accounting firm. For ten years, Jennifer led the marketing efforts at Sensiba, while for five of those last few years, she simultaneously launched her firm's sustainability and ESG practice. In 2022, she successfully transitioned from her marketing role into full-time leading her new client-facing practice helping companies move to a purpose-driven, sustainable business model that includes social and environmental performance, accountability, and transparency. In addition to her sustainability practice, Jennifer hosts the Rebooting Capitalism podcast and serves on the AAM board. She was also honored in 2021 by the San Francisco Business Times as one of the 100 Most Influential Women in Businesses and again in 2022 as a Forever Influential Woman.

WHEN THEY'RE NOT WORKING YOU CAN FIND THEM...

When not working, Jennifer can be found hitting the books for her Harvard graduate studies, hiking in the redwoods, Olympic lifting at the CrossFit gym, or kayaking in San Francisco Bay.

Maddie Murphy

Baker Tilly

Maddie Murphy is a manager with Baker Tilly’s Strategy, Communications and Marketing division and has been with the firm since 2017. She has supported a variety of practice areas, including tax, energy, technology, transactions and tribes. Recently, Maddie was selected to help build a new Enterprise Marketing team focused on firmwide, strategic and innovative initiatives. In the last year, Maddie has led the go-to-market strategy and launch of the firm’s Environmental, Social and Governance (ESG) practice. In addition, Maddie leads local marketing efforts for the firm's Chicago headquarters.

Maddie is a change agent and integrative thinker, motivated by new challenges and innovative ideas. In 2020, her vision and leadership for a microdocumentary and marketing campaign won Baker Tilly the AAM’s 2020 Marketing Achievement Award in the video and multimedia category. Maddie holds degrees in marketing and management from the University of Wisconsin – Madison. She is also an advocate for sustainable business and is actively pursuing a certificate in Corporate Social Responsibility through University of Colorado Boulder – Leeds School of Business.

Robin Sojcher

BPM LLP

Robin has over 25 years as a multichannel marketer with extensive experience in Financial Services, Accounting and Consulting, and Technology. In her current role as Industry Marketing Leader at BPM LLP, an accounting and advisory firm that serves emerging and mid-cap organizations, Robin oversees all marketing, brand and content initiatives supporting business development and client engagement across the firm’s industry focus areas of Agribusiness, Blockchain & Digital Assets, Consumer Business, Financial Services, Life Science, Nonprofit, Professional Services, Real Estate, Technology, and Wine and Craft Beverage.

Prior to BPM, Robin spent thirteen years as a Director of Global Marketing for EY's financial services management consulting services—the firm’s largest and most profitable business area, accounting for one-third of EY's revenue. She’s also held leadership positions at S&P Global, Bank of America, PwC, and LexisNexis.

Course Details

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