Growth doesn’t happen by accident. It takes intention, alignment, and execution. In this practical, one-hour session, growth and marketing leaders will walk through what it really takes to build and carry out a firmwide growth strategy. Whether you’re in a dedicated BD or marketing role, or juggling both, you’ll gain real-world insight into how the two functions can work in sync to identify the right opportunities, build relationships, and drive results. You’ll walk away with clarity on who owns what, where teams need to collaborate, and how to turn strategy into impact.

Learning Objectives:

• Turn firm growth goals into a clear, actionable strategy with inputs from both marketing and business development.
• Define shared roles and responsibilities that make collaboration smoother and execution more consistent.
• See how joint planning, from targeting to outreach to follow-up, makes campaigns and other efforts more effective and easier to implement.