Are you looking to gain your leadership's trust and secure more marketing dollars for growth? Join Austin McNair and Will Casserly for an engaging webinar, presented in partnership with Hinge and the Association for Accounting Marketing.

This session dives into the results from the 2025-2026 AAM Marketing Budget Benchmark Study, revealing a pivotal finding: High Growth accounting firms invest, on average, twice the percentage of revenue on marketing compared to all other firms. This powerful data from this report provides the evidence you need to transform your marketing from an expense to a strategic investment in the eyes of firm leadership.

In this webinar, you'll gain:

●      Evidence for Investment: Learn how to leverage the study's core finding – that high-growth firms spend significantly more on marketing – to advocate for increased budget.
●      Strategic Spending Priorities: Discover where leading firms are allocating their marketing dollars, including greater investment in regional/local initiatives , conferences and client events, video production, and employer branding/recruitment.
●      Actionable Insights: Get practical guidance on how to present these key findings to your firm's partners and c-suite, demonstrating clear ROI and growth potential.

This webinar is essential for accounting marketing professionals, firm partners, and leaders ready to strategically invest in their firm's future.