It’s time for marketers to overcome AI hesitations and move beyond generic GenAI tools. AI is transforming how we write, create presentations, edit videos, and power chatbots. AI-infused marketing tools are helping marketers not only find efficiencies but also improve their work. 

Peer-to-peer learning is at the heart of AAM. This session will highlight AAM members’ use of AI tools in four demos of current use-cases. Moderated by Alison Simons of Simons Marketing, featuring Jaemi Allen of Larson Gross demoing a customized chatbot with Sendbird, Kelsea Balde of Anthem Strategists demoing educational presentations with Beautiful.ai, Sunny Ricks & Drew Madison of Warren Averett demoing video creation with Synthesia, and Ashley Webb of Mercadien demoing advanced uses for ChatGPT for strategic planning.

Learning Objectives

• Gain a comprehensive understanding of how AI tools are being utilized in various marketing functions, such as content creation, design,  planning, and multimedia production, and chatbots.
• Learn how AI-infused marketing tools can enhance both the efficiency and quality of marketing efforts.
• See real-world use-cases of AI in marketing through peer-to-peer learning.