AI is transforming how marketing content gets created and who it includes. In a year when regulators, boards, and audiences are all rethinking DEI, marketers are uniquely positioned to use AI as a force for inclusion rather than risk.

In this session, you’ll explore how AI tools can uncover hidden bias and help you write copy that’s both compliant and inclusive. We’ll walk through what’s changed in the past year from a regulation perspective and how these developments are reshaping marketing language, ethics, and accountability.

Then we’ll run an AI/DEI audit using a custom GPT that scans your marketing content for bias, accessibility gaps, and exclusionary phrasing. We’ll test real firm examples and experiment with a ready-made prompts list to find improvement areas. And we’ll talk about what word you should swap out and what words to keep in your toolkit.

Whether you’re reviewing an ad, job post,or thought-leadership article, you’ll leave knowing how to make what you do more inclusive of your target market, using AI to strengthen both your messaging and your firm’s brand integrity.

Key takeaways:
1. A custom GPT and practical prompts and to detect and correct bias.
2. A “Words to Watch” list and inclusive rewrite examples to make every message more welcoming.
3. Use AI to DEI-proof marketing collateral