Co-Founder | XcelLabs

Katie Tolin is the co-founder of XcelLabs, an AI-first technology, training, and coaching company, where she’s helping transform the accounting profession by elevating advisory skills and preparing accountants to lead in an AI-first world. She is also the founder of CPA Growth Guides, where she serves as a consultant and outsourced chief growth officer, helping firms turn strategy into action across marketing, business development, product innovation, and client experience. A former in-house marketing leader, Katie has built a career developing data-driven, innovative programs that move firms forward. She is a former Accounting Marketer of the Year, one of the Top 100 Most Influential People in Public Accounting, and one of the Most Powerful Women in Accounting. She’s also a Hall of Fame inductee and past president of the Association for Accounting Marketing.