Fighting the War for Talent: How DEI & Marketing Can Give Your Firm an Advantage 

Recruiting, hiring and retaining talent is one of the biggest challenges accounting firms face in today’s market. And with enrollment in college accounting programs down as much as 30%, this isn’t a problem that is going to solve itself anytime soon. During this panel discussion, we will hear from firms of various sizes and people in an assortment of roles, including recruiting, marketing, DEI, HR and most importantly, a recent hire. Panelists share their perspectives and explain why firms that are seeking diverse talent and focusing on creating inclusive cultures are better positioned to win the talent battle and how marketing plays an important role in each phase of the hiring process.

Panelists include: 

• Jenni Jones, Marketing Manager & College Recruiter, Belfint, Lyons & Shuman
• Jasmine Posey, Talent Acquisition Manager, Mauldin & Jenkins
• Valencia Raiford, Associate, Mauldin & Jenkins
• Jill Frank, Talent Acquisition Director, BPM
• Rob Blasi, Chief People, Diversity & Inclusion Officer, BPM
• Bonnie Buol Ruszczyk, president, bbr companies & Accounting MOVE Project (moderator)