Most mergers fall apart because the two cultures of the firms are not fitting together. How can Marketing play a bigger part in the cultural considerations? Marketing may not be setting the culture, but they play an important role in communicating it.
Chief Marketing Officer
Rehmann
Holly has crafted and executed brand strategies and go-to-market approaches for more than 25 years. Throughout her career she has been involved in the development and implementation of firm strategies, shaped firm brands, performed market evaluations, and empowered marketing teams to be strategic leaders. Spending most of her career at top accounting firms, Holly has a well-rounded approach to marketing that helps firms compete and grow successfully. She is a member of many of Rehmann’s committees including a visionary group responsible for firm strategy, the firm’s Women’s Initiative Network, and the always-busy business combination leadership team.
Outside of the market evaluation, research and identification Holly has performed throughout her career, she has been a member of Rehmann's leadership team supporting business combinations for over 10 years. She has played a role in every stage of the combination process from M&A strategy and initial assessment, through the due diligence process, and post-combination efforts focusing on market approach, communication, and integration of cultures.
Every combination brings its opportunities and challenges and I'm energized to hear from other leaders how they approach combinations and lessons they've learned along the way. I hope some of what I've learned helps others craft great strategies to help their firms succeed.
The one thing I've learned is to do your best to understand the end game and the ultimate opportunity each combination brings. It has helped me to identify where the major sticking points could be to effectively create a plan to mitigate challenges and capitalize on the greatest opportunities from a marketing perspective.
Chief Brand Officer
FORVIS, LLP
Danielle is an award-winning marketing executive bringing more than 20 years of experience in strategic marketing, brand management, and digital engagement. From launching a new brand, products, and developing creative marketing strategies throughout her career, she has a natural passion and energy to initiate innovate change and is attracted to bold ideas that stretch the boundaries of what’s possible. Serving as the Chief Brand Officer at FORVIS, a US top 10 accounting, Danielle oversees brand strategy and is responsible for the creative and digital marketing efforts.
has been threaded throughout Danielle’s career. She has supported New York Stock Exchange listed companies promote their M&A activity at the NYSE, from her time in Global Marketing and Branding. In addition, during her career in professional services, driving the marketing and advertising strategies of a number of M&As, to the most recent, helping her firm build a new brand from the merger of equals of BKD, LLP and Dixon Hughes Goodman LLP (DHG) to create FORVIS.
View change as a positive force that can help advance bold ideas.
| Merging Two Brands, Two Cultures Recording |
| Merging Two Brands, Two Cultures Recording |
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