Google Analytics as we know it is dead. It’s a bold – but true – statement. GA4 is a brand-new product with brand-new features and interfaces. And plenty of benefits ... once you figure out the differences, learn the new terminology and get used to a new interface. Learn more about GA4, the new tools available and how the launch will affect your website analytics reporting. 

About Rachael

Rachael McGrew is the Business Development Director for Landmark CPAs, one of Arkansas’ largest accounting firms. In her role, she wears many hats, including overseeing the firm’s marketing and business development strategy, managing internal and external communications, maintaining the firm’s social media and web presence, planning and executing firm events and community outreach programs, coordinating recruiting campaigns, and serving on industry association committees.

Rachael is the co-chair of the AAM Minute and leads the AAM Hubspot Circle. She is a graduate of the Leadership Fort Smith program, an Arkansas Business and Northwest Arkansas Business Journal 40 Under 40 honoree, and a member of the Associated Builders and Contractors of Arkansas’ Western Council.

About Andrew Litchford and Ally Willis

Andrew Litchford and Ally Willis are both partners at Starling, a website optimization agency that turns website visitors into leads through data-driven strategy. They are data diggers, creative strategists, and conversion scientists with a curiosity for the intersection of human behavior and the digital world. Starling seeks to elevate websites beyond simple aesthetics to high-converting tools of business growth for their clients, all through the power of data-backed strategy.

As director of business development with a background in web & UI development, Andrew helps clients accomplish their business goals through a successful partnership with Starling. He calls Nashville, TN home.

As lead UX strategist with a background in conversion copywriting, Ally helps clients ask questions, analyze research, test theories, and dig through the results to create custom website CRO strategies. She calls cactus-studded Phoenix, AZ home.