This month AAM brings you a panel discussion about how marketing and HR work together (or sometimes don’t?) in order to promote the firm to potential candidates, influence their decision to climb aboard and continue to motivate them over the course of their employment. We’ll hear from two AAM member in-house marketers as well as a human resources consultant about their experiences, challenges and successes in filling the talent pipeline.

About Lynn

Lynn Olanoff is the marketing communications specialist at Concannon Miller, a Top 300 firm with offices in Bethlehem, Pa. and St. Petersburg, Fla. She runs the firm’s blog, website and social media and for the last year or so, has had a role in HR marketing. She is a member of the AAM Blog/SEO Committee and recently received her AAM Business Developer Fundamentals Certificate.

 About Merry

Merry Osborne is the Director of Client Experience and Marketing at Tanner, LLC., where her primary mission is to provide best-in-class experiences to Tanner clients from onboarding to the final deliverable. Additionally, she strives to create brand awareness and goodwill leading to client acquisition and retention through holistic marketing and value add service. She is also responsible for Tanner’s marketing strategy, deliverables, client events and overseeing the marketing department. As the designated Champion for Tanner’s global network, Allinial, Merry acts as the liaison for Tanner with firms nationally and across the globe. Prior to joining Tanner, Merry spent 9 years with EPIC Ventures, a boutique venture capital firm focused on the technology sector. As the Limited Partner Relations and Community Manager, she is known for her relationship building, communication acumen and creating engaging and meaningful client events and experiences.  Merry is a graduate of the University of Utah, earning a Magna Cum Laude Bachelor of Science in Communications / Argumentation and Conflict Studies. On a personal note, Merry loves travel, skiing, hiking, paddle boarding, concerts, and spending time with her husband and 4 children.

Mary-Kate Sivilli - Human Resources Consultant at HR Impact