How do you get more participants in your survey? How do you analyze the data once you get it? Whether you are conducting a client, employee or a national niche industry survey, preparation and knowledge of user experience (UX) best practices matter. This webinar helped marketers build a framework for pre-survey research, team collaboration on survey methodology and strategies to keep your end goals in mind for business development, recruitment or marketing. Using the recent AAM Biennial Compensation Survey as a case study, Ingenuity Marketing Group’s Christine Nelson provided examples of opportunities to elevate the value of survey analysis and participant incentives for bigger impact.