Building visibility for your firm is a major challenge, and your experts are key to accelerating it. Yet, engaging them often feels like an uphill battle against the billable hour. The truth is, your experts are not avoiding marketing; they're simply waiting for a guide. Join Austin McNair, Head of Marketing at Hinge, and Jory Leeper, National Industry Marketing Leader at Sorren, for a session that offers a better way forward. We’ll reframe your role from a content chaser to a trusted mentor, revealing insights that many firms use to guide their experts from obscurity to prominence.