It’s estimated that 60% of Google searches no longer result in clicks to a website, thanks to the growing role of AI search. From AI snippets snagging prime Google real estate to users using ChatGPT, Gemini, and other gen-AI platforms to ask questions, marketers have a dilemma: embrace and adapt to AI search or continue to lose organic traffic. Because this isn’t really a choice, marketers must choose how to incorporate AI into their digital strategy. But where to start? This AAM High! webinar will lead attendees through the following core topics: 
  • Understanding the differences between traditional search and AI search 
  • Applying AI search to the new and improved (is it really though?) Google search model (and what that looks like on the website) 
  • Optimizing for AI search through tactics like user intent, question-based terms, content structure, and more
  • Leveraging AI to make content development easier and more efficient 
Brian will break down the technical jargon so attendees leave knowing what they can do to upgrade their existing website, no large-scale redesign required.

 

2026/ February - The 60% Problem with Your Website: How AI is Impacting Your Web Traffic and What to Do About It Recording
2026/ February - The 60% Problem with Your Website: How AI is Impacting Your Web Traffic and What to Do About It Recording

Course Details

© Copyright 2026 | Terms | Privacy | MC LMS, Inc. | Designed by Boldare