With the median growth rate for accounting firms falling to its lowest point in five years, it is more critical than ever to understand exactly how elite performers are still growing 3.5X faster than the competition. Join Austin McNair and Will Casserly from Hinge as they provide a deep dive into the most impactful marketing techniques for 2026, from high-impact conference networking to the strategic power of free consultations. This session moves beyond theory to offer practical insights, showing real-world examples of how top firms translate technical expertise into accessible content that builds human relationships. Attendees will walk away with actionable resources and a clear roadmap for activating their own subject matter experts to drive measurable business development.