Alison Simons

Managing Partner | Simons Marketing

For seven great years, Alison was the head of marketing for a regional CPA firm in Greater Boston where she would joke "If it's not an audit or a tax return, it crosses my desk."  She was responsible for branding and online marketing, recruiting and firm culture, business development and proposals, and more.  In 2013 she founded Simons Marketing and attracted a team of really amazing people to work with CPA firms and wealth management firms across the US. Alison is a member of the AAM, BDO Alliance, and MassCPAs.

Rachael McGrew

Business Development Director | Landmark CPAs

Rachael McGrew is the Business Development Director for Landmark CPAs, one of the largest accounting firms in Arkansas. In her multifaceted role, she oversees the firm's marketing and business development strategy, manages internal and external communications, maintains the firm's social media and web presence, and plans and executes firm events and community outreach programs. She also assists with mergers and acquisitions, coordinates recruiting campaigns, and serves on industry association committees.

Rachael is a graduate of the Leadership Fort Smith program and has been recognized as a 40 Under 40 honoree by both the Arkansas Business Journal and the Northwest Arkansas Business Journal. She holds a Bachelor of Business Administration in Marketing with a minor in Interdisciplinary Studies from the University of Central Arkansas and a Technical Certificate in Graphic Design from the University of Arkansas – Fort Smith.

In addition to her professional responsibilities, Rachael is an active member of the Association of Accounting Marketing (AAM), where she serves on the Board of Directors, leads an AAM Circle focused on HubSpot, and is a member of the AAM Minute committee. She is also a member of the Associated Builders and Contractors of Arkansas' Western Council.

Outside of her professional life, Rachael is married to an entrepreneur and they have a teenager who is active in volleyball. Her diverse professional experience, leadership roles, and community involvement make her a valuable asset in the field of business development in the accounting industry.

Rachel Pompeani

Sean M. Sullivan

Sean Sullivan is a seasoned marketing professional with a strong background in both creative and strategic marketing initiatives. He currently serves as the Director of Marketing at Redpath and Company, a leading accounting and advisory firm. 

Sean's key areas of expertise include lead generation and new customer acquisition, content development, project management, art direction, and multi-channel campaign implementation. He is a process-oriented strategic thinker, adept at translating ideas and key messages into actionable insights and effective customer-focused marketing communications.

Prior to joining Redpath and Company, Sean served as a Marketing Account Manager at C.H. Robinson. In this role, he balanced a number of responsibilities including driving revenue growth, building brand awareness, utilizing multi-channel marketing tactics, and leading high profile, cross-functional projects such as brand integrations and global tagline development.

Sean holds a Bachelor of Fine Arts (B.F.A.) in Graphic Design from the University of Minnesota and has completed HubSpot Inbound Marketing training courses. He served as president of the AAM Minnesota Chapter from 2019-2022. His ability to balance creative and strategic initiatives allows him to drive growth and brand awareness effectively.