Adapting Your Business Development and Marketing to Changing Buyer Behavior

Buyer behavior is evolving at an unprecedented pace, prompting accounting firms to swiftly adapt their business development and marketing strategies. Yet, amid these changes, where are the prevailing trends directing us?

Hinge’s Will Casserly facilitates a research-guided discussion on adapting to changing buyer behavior with Angele Fox, Growth Marketing Director at CBIZ. They’ll utilize primary research on the accounting buyers and the fastest growing accounting firms to provide practical insights you can use in your marketing and business development planning.

If you’re looking for strategic insights grounded in the latest buyer research, don’t miss this exciting webinar that is free to AAM members!

What you’ll learn:

• How accounting buyer behavior shifted over time
• How today’s buyers search for and evaluate accounting and financial services firms
• How to high growth firms are adapting to the changing environment
• How to stay relevant during times of intense change