COMING SOON!
The Digital Campaign Activation Certificate Course is designed for marketing professionals within accounting and advisory firms who are ready to move beyond strategy and into execution. This course provides a practical, end-to-end framework for planning, launching, and optimizing integrated digital campaigns that drive measurable results.
Across seven modules, participants will learn how to translate business goals into targeted, multi-channel campaigns grounded in audience insights, aligned messaging, and data-driven decision-making. From building a campaign blueprint to activating channels, developing content, and proving ROI, this course focuses on what it actually takes to execute successful campaigns inside an accounting or advisory firm.
Who should participate: Marketing professionals with 3–8 years’ experience who are actively involved in planning and executing campaigns, including:
Marketing Managers and Senior Marketing Specialists
Demand Generation and Digital Marketing professionals
Content and campaign-focused marketers looking to strengthen execution skills
What you will gain:
Build and launch integrated digital campaigns aligned to firm goals
Apply a clear, repeatable campaign framework from planning through measurement
Strengthen audience targeting and messaging using data and buyer insights
Select and align the right channels for maximum impact
Create content that drives engagement and action
Execute campaigns with confidence using proven workflows and tools
Track performance, optimize in real time, and demonstrate ROI
Leave with practical templates and resources you can use immediately
Enhance account management capabilities, focusing on client retention, transitions, and targeted cross-selling strategies.
Utilize client feedback to continuously refine and improve CX strategies, ensuring alignment with firm goals and client needs.
Course Modules:
Module 1: Building a Digital Campaign Blueprint – Crystal Mapp, Senior Manager, Industry Growth Marketing, Wipfli
Module 2: Audience Intelligence and Targeting – Katie Mouton, Demand Generation Director, BPM
Module 3: Channel Strategy: Where and How to Activate – Sarah Avila, Senior Marketing Manager, GHJ
Module 4: Campaign Messaging and Content Activation – Teresa Schmedding, Director, Content & Communications, Wipfli
Module 5: Pre-Launch Set Up & Execution, Turning the Plan On – Kendall Jones Neukom, Senior Manager, Marketing & Growth Strategy, Whitley Penn
Module 6: Tracking, Measurement, Optimization, and Reporting – Chris Lanciotti, Digital Marketing Manager, KSM
Module 7: Campaign Retrospective and Repurposing - Kristen Lewis, Managing Director of Strategic Growth, Industries & Markets
Final exam with certificate and digital badge upon completion
Pricing: $495 Members / $595 Non-Members
Register Here: Certificate Course: Executing Digital Campaigns for Accounting Growth
Distributors may purchase multiple copies of packages to distribute to learners, and follow their progress. Bulk discounts are below.
| Quantity | Price per voucher |
|---|---|
| 1+ | $0.00 |