This hands-on session shows marketing pros how to build branded, reliable, AI-powered helpers (bots) that function as digital coworkers. By the end, participants understand what custom bots can do, how to create them, which traps to avoid, and how to work with IT to roll them out firmwide. The capstone: building four practical bots that support daily marketing tasks.

Objectives:

1. Learn how custom bots, agents, and GPTs support brand consistency, content creation, SEO, and storytelling.
2. Gain practical guidance on tools, inputs, and IT collaboration.
3. Complete two bot-building demonstrations and hands-on steps.