Package Description

This training program provides a step-by-step approach to qualifying Sales Qualified Leads (SQLs)—those who proactively reach out via phone or submit a “Contact Us” form. By focusing on high-intent inquiries, participants will learn best practices for qualifying, identifying, tracking, and nurturing leads using a balanced mix of technology and personal interaction.

The course emphasizes seamless collaboration across departments, structured communication, and robust qualification frameworks to ensure that only truly qualified and engaged prospects advance to firm leaders.

What you will gain:

  • Understand the difference between a prospect, lead, a marketing qualified lead (MQL) and a sales qualified lead (SQL)
  • Learn to structure an effective SQL qualification process to prevent unqualified leads from reaching firm leaders
  • Understand the role of business development and marketing in the sales cycle
  • Discover how to leverage technology (CRM, automation, and robust forms) to streamline lead tracking and communications
  • Improve responsiveness and engagement to boost conversion rates
  • Techniques for nurturing qualified leads
  • Create scalable processes for firms of different sizes
  • Identify key metrics and tracking strategies to measure lead conversion and marketing effectiveness
$99 for members
$149 for non-members
 
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