Jonah Nadeau

Senior Marketing Associat | Armanino LLP

CAREER JOURNEY

For nearly a decade, Jonah has been immersed in the world of marketing. Everything from reading books and binge-watching Gary Vee to freelancing and leading marketing initiatives at two of the largest CPA firms in the country, marketing has been at the forefront of his career.

Jonah holds multiple certifications including Digital Marketing Strategist, Product Marketing Certified (PMMC®), Professional Certified Marketer (PCM®) in Marketing Management, and others. He is a graduate of Missouri State University, with a B.S. degree in marketing and entrepreneurship and Quantic School of Business & Technology, with a master's degree in business administration (MBA).

WHY HE'S SHARING HIS EXPERTISE AT EMERGE

Jonah believes the marketer of tomorrow will be an AI-empowered, "t-shaped" marketing generalist. In other words, someone who understands and dabbles in all areas of marketing, i.e., SEO, organic social, digital ads, etc., but has deep knowledge and experience in AI's impact on the marketing function of a business. His hope is to inspire accounting marketers and growth leaders in the industry to fully embrace AI and begin finding ways to leverage this powerful technology.

WHEN HE'S NOT WORKING YOU CAN FIND HIM...

Getting swole at the gym, playing the drums on stage, spending time with my beautiful wife, and trying to keep track of my 1, 2, 3... 5 kids. Who needs sleep, am I right?

TOP TIP FOR NAVIGATING INTELLIGENT TECHNOLOGIES

Pull a Nike and just do it. Start learning and experimenting today before the pace of change accelerates faster than you can keep up.

Octavio Laos

Senior Manager | Armanino LLP

CAREER JOURNEY
Octavio brings over a decade of experience in software management and delivery to Armanino’s Ideaticians team. Working at a small software start-up in Silicon Valley, he redefined the automotive dealership virtual experience — with software aimed at pricing transparency and efficiency. As part of Armanino’s Ideaticians team, he seeks out problems and innovative ways to push the boundary on what is possible.
Over the past five years, Armanino’s Ideaticians and AI Lab has been at the forefront of AI technology in the accounting industry – including everything from custom chatbot development to predictive analytics. Octavio has delivered numerous enhancements utilizing AI in novel approaches to solve what were unsolvable problems.

WHY HE'S SHARING HIS EXPERTISE AT EMERGE
The future is inevitably a source of uncertainty and unknowns. Understanding how the industry can embrace these changes instead of just being captive is critical to the future. It's imperative that we learn to lean in not just for the broader accounting use cases, but within marketing and for every future job.

WHEN HE'S NOT WORKING YOU CAN FIND HIM....
Out for a run - either recreationally or chasing after my 

TOP TIP FOR NAVIGATING INTELLIGENT TECHNOLOGIES
The best part of new technology is how accessible they are. Don't be intimidated because you don't know Python, or what GitHub is. I have zero formal background in computer science. There are a lot of free tools you can use - just need to roll up your sleeves and give it a try.