Amy Frushour Kelly

Manager | Publishing and Editorial, EisnerAmper

CAREER JOURNEY
Amy has been a content writer and editor for over 30 years, the last ten of which have been in accounting and advisory. Amy is on EisnerAmper’s content team. Amy is a longtime member of ACES (American Copy Editing Society) and a former member of the Society for Technical Communication. Previous editorial adventures include stints at Marvel Comics, National Sculpture Society, and PULSE magazine.

WHY SHE'S SHARING HER EXPERTISE AT EMERGE
Generative AI is exciting, but it's a little like the Wild West out there. That's why Amy led the charge to develop an AI content policy for EisnerAmper and leads the firm’s AI Content Team. She presented on AI content policy at the American Copy Editors Society Virtual Conference in September, as well as to small groups, including AAM’s AI Circle. Amy loves talking tech, AI, and word nerd stuff. Say hello!

WHEN SHE'S NOT WORKING YOU CAN FIND HER...
...making music on vintage electronic instruments"

Apoorv Dwivedi

CAREER JOURNEY

With over 25 years of marketing leadership experience, Apoorv has been helping leading accounting & consulting firms and financial institutions transform their marketing. After employing many agencies and consultants, he founded Fixyr from the need to provide honest marketing advice. He's seen accounting firms of all sizes struggle with planning and implementing marketing and needing to know what to do or whom to believe. He now works with independent and mid-size accounting firms across the USA and Canada to help them "fix their marketing."

WHY THEY'RE SHARING THEIR EXPERTISE AT SUMMIT

Apoorv has been working with AI-powered technologies in marketing for the past several years, developing several products, and assisting startups. He believes that AI has now reached a tipping point, and as a result, the pace of change is rapidly accelerating. As a member of several AAM committees, Apoorv loves to share and collaborate with other marketers in the industry and would love to chat with you more.

WHEN THEY'RE NOT WORKING YOU CAN FIND THEM...

...Enjoying a bottle of Canadian wine (yes it's a thing!) with his wife and being outdoors with his Instagram-famous dog.

Becca McGovern

Marketing Manager | Johnson Lambert

CAREER JOURNEY
Becca started her career in legal marketing before joining Johnson Lambert, a niche-focused CPA and consulting firm, in 2018. Five years and three title changes later, she now sits as the firm’s marketing manager, overseeing the day-to-day marketing operations. During her time at the firm, she has expanded the organization's presence to emerging social media platforms, improved its marketing processes and efficiencies, elevated the branding of key programs, and developed numerous internal culture initiatives that strategically align with marketing needs. She is a huge advocate for working smarter-not-harder without compromising quality and is excited for all the opportunities to do exactly that with the integration of AI in everyday workflows.

WHY SHE'S SHARING HER EXPERTISE AT EMERGE
Understanding the rotation of roles that the modern-day marketer must fulfill, Becca wants to empower lean teams to be more efficient and effective. Finding time between work engagements and personal commitments, Becca stays updated on the latest AI news through podcasts, articles, and conversations with peers. While attending the 2023 Marketing AI Conference (MAICON), she built a network of marketing professionals focused on experimenting with and fine-tuning their AI case uses and procedures.

WHEN SHE'S NOT WORKING YOU CAN FIND HER...
Spoiling her cat, soaking up the sun, or scrolling through TikTok.

Becky Livingston

President and CEO | Penheel

For over twenty years, Becky has been tackling technology and marketing challenges for accounting firms across the country. Starting her accounting-related journey at KPMG in 2001, she is ending it with her own marketing firm. That firm, Penheel Marketing, specializes in accounting marketing for smaller firms. She has explored accounting caves, mountaintops, and everything in between with topics like SEO, Google Analytics and Adwords, Social Media Marketing and Strategy, and Website and Content Development.

In addition to being a practitioner, Becky is also an adjunct professor at three community colleges in New York and New Jersey, where she teaches social media certificate programs, Google Workspace workshops, branding courses, and content development with AI tools programs.

Raissa Evans

CAREER JOURNEY

Raissa joined Weaver as head of digital and lead gen in 2020, a national CPA and advisory firm. She began her early career in the technology industry, then spent 12 years as head of marketing at PKF Texas, a firm recognized as a market-leader by its peers due to many industry firsts, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization, growth strategy and Guided Marketing. She hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011.

WHY THEY'RE SHARING THEIR EXPERTISE AT SUMMIT

As a pioneer of digital strategy for professional services for more than 20 years, Raissa’s led digital transformations in marketing technology, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy, marketing operations, digital performance and the like. She hosted a Virtual Campfire in February on ChatGPT and will share how much things have accelerated.

WHEN THEY'RE NOT WORKING YOU CAN FIND THEM...

...Enjoying brunch on a patio and overthinking as a sport