Nicole Sterling

Director of Marketing & Communications | RSW

CAREER JOURNEY
Nicole is the Director of Marketing & Communications for RSW Accounting + Consulting in Montréal, Quebec Canada. As a marketing professional with international experience, Nicole has assisted companies and associations with marketing, recruitment, communications, and business development activities for over 30 years. With over 22 years of Accounting Marketing and HR experience, Nicole leads the strategic development and operational execution of the firm’s marketing and recruitment initiatives to elevate the brand and drive growth for RSW.

WHY SHE'S SHARING HER EXPERTISE AT EMERGE
Learning from the experience of others can help identify potential pitfalls, ensure we have accurate information, and provide us with strategies and knowledge we might not otherwise have had while showing us how we can apply these methods to our current situation. By sharing my case study it will give others an exponential opportunity to gain information and cover a lot more terrain quickly as they try to demystify AI in their firms and gain partner buy-in.

WHEN SHE'S NOT WORKING YOU CAN FIND HER...
...with her children or out enjoying everything life has to offer.

TOP TIP FOR NAVIGATING INTELLIGENT TECHNOLOGIES
Be curious! Do not be afraid to try and test things out. Not every AI will be right for you, but as you test them you will learn what will work for you and what will not.