Paul Roetzer

CEO | Marketing AI Institute

CAREER JOURNEY
Paul Roetzer is the founder and CEO of Marketing AI Institute; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Marketing AI Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously he was founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021.

WHY HE'S SHARING HIS EXPERTISE AT EMERGE
We have entered the age of intelligent automation. Marketers can't wait for the business world to get smarter around them. We have to take the initiative now to understand, pilot, and scale AI. The opportunities are endless for leaders with the will and vision to transform their careers, brands, and the industry.

WHEN HE'S NOT WORKING YOU CAN FIND HIM...
Hanging with my family, playing basketball, and golfing.

TOP TIP FOR NAVIGATING INTELLIGENT TECHNOLOGIES
Education and training are the key. Most practitioners and leaders are still struggling to understand AI. Take the initiative to find books, podcasts, courses, events, and thought leaders who inspire you to explore AI and apply it to your career.