Package Description

This hands-on workshop delves into the possibilities presented by ChatGPT and other AI tools for accounting marketing and growth professionals. You'll gain a solid foundation in understanding AI's capabilities, how they work, and how they can be leveraged within your firm. This workshop includes guided, practical exercises, empowering you to build your own personal learning plan and continue your AI journey, positioning you as a champion of AI within your firm.

Course Outline

Part 1: Understanding ChatGPT

• What is ChatGPT?
• Setting up an account, settings, GPT4, plugins, Code Interpreter
• Ethical considerations
• Privacy and security

Part 2: Prompt Engineering

• Why proper prompts are important
• Prompt types, writing your own prompts, and chaining prompts
• Step-by-step guide

Part 3: Hands-On Development of a Content Plan

• Develop a target persona
• Topic research
• Build a content plan using Google’s Hero-Hub-Hygiene model
• Build a customer journey map
• Outline a website hub page
• Draft articles and blogs
• Develop social media and Google Business Profile posts

Part 4: What’s Next?

• Other ChatGPT uses including spreadsheets
• Explore additional AI tools: writing, editing, video content creation, other AI marketing applications
• Future trends
• Open Discussion and Wrap-up

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2023 Emerge Workshop: Getting Started with AI for Accounting Marketing