Google Analytics 4 is here to stay - if all you’ve done is import default UA settings, you need this workshop. We will uncover the new features and functionalities, give you resources for customizing GA4, and ensure you walk away armed to make the most out of this high-value, data-rich platform.

Introduction

• Introduce objectives and agenda.
• Using Google Analytics 4 for accounting firms to gain insights into website traffic and user behavior.

Why Google Analytics 4?

• Key features and benefits of Google Analytics 4 compared to previous versions.
• Adapting to the new analytics paradigm to better understand user journeys and interactions.

Key Metrics and Reports

• Essential metrics and reports in Google Analytics 4 that are relevant for accounting firms.
• How metrics provide insights into user engagement, content performance, and more.

Setting Up Google Analytics 4

• Setting up a Google Analytics 4 property for an accounting firm's website.
• Proper configuration to ensure accurate data collection.

Hands-on Exercises

• Exercise 1: Account Setup
• Exercise 2: Event Tracking
• Exercise 3: User Behavior Analysis

Workshop Summary and Q&A