Think you missed the boat on the One Big Beautiful Bill Act? Think again. Some firms have quietly turned this legislation into a powerful client growth engine, and it’s not too late to follow their lead. In this session, we’ll show how marketers are helping their firms move beyond “technical update” mode to build campaigns, train teams, mine data and create sales enablement. You’ll hear what’s working, what’s next and how to keep the momentum going long after the headlines fade. Because when you know how to position it, you can turn legislation into potential revenue.
 
Attendees will get: 
·       Real examples of how firms are using OBBBA to spark conversations and drive new work.
·       Tips for building confidence and alignment so partners actually follow up on leads.
·       Ways to use industry segmentation and data triggers help turn complex policy into clear client value.
·       Ideas for prepping your team to sell OBBBA and other tax legislation services.